"Waiter!
What's this castanet doing in my café
au lait?"
"Pepsi will raise your
ancestors from the dead!" That,
at least, was the promise on Taiwanese
billboards a few years ago. It was an
unfortunate translation of the
commercial slogan "Come to life with
Pepsi!"
I think the same translator did the
instructions for my video-recorder. I
have a vision that everything produced
in the Orient is made in the same
factory: televisions, pianos, computer
knock-offs, wristwatches, motorcycles,
frying pans with synthesized voices
warning you to turn the bacon —it's
all done in the same place on the same
assembly line by the same guys! And
when they have adjusted that final
vertical hold and put that last
door-panel or trombone slide in place
or sharpened the edges on that last
ninja throwing star, just to prove
that they really can do everything,
they run chop-chop down to the end of
the line, scribbling translations of
operating instructions in twelve
languages as they go, stuffing them
into the appropriate packing crates at
the last possible minute, all of which
are then loaded onto melancholy little
mules who wend their way down, down
the steep mountains and along the
mist-shrouded banks of an unnamed
river in a secluded valley to a
distant harbor where great vessels
wait to carry the goods to a world
hungry for the technology that comes
from the East. The mules, of course,
are sworn to secrecy. You will never,
ever get them to tell you the location
of their masters' mountain works, a
place where they (their masters, not
the mules —c'mon, pay attention!) turn
out nefarious instructions like these:
• Disconnect the main
plugs from the supply socket when not
in use.
• When you are not using the equipment
for a long period of time, disconnect
the power cord from the AC outlet.
These instructions were printed as you
see them, one after the other. I have
a feeling that the translator was
trying to tell me two different
things, but I can't figure out how or
even if the second one is
different from the first one. I'm sure
it was clear in Japanese or Tok Pisin
or whatever the original was. But
since I'm not sure what that other
thing is or isn't that I'm supposed to
do or not do if I turn off my
equipment, I dare not turn it
off at all. I'm doomed, like some
electronic version of The Flying
Dutchman, to watch video forever.
According to Mark Twain, a bad
translation was the reason his story The
Celebrated Jumping Frog of Calaveras
County was a flop in France. He
even translated the French version
back into English just to prove his
point. The original was: