The Vulcano
Buono (Good Volcano) in Nola, near Naples,
has been open for about a year now and is the latest
wrinkle in mega/super/hyper-malls. It’s more than a
metaphorical wrinkle; it is built to resemble one of
those geological wrinkles that erupt occasionally. The
presumptive Evil Twin, the Bad Volcano, Mt. Vesuvius, is
just a short pyroclastic flow away.
The building
looks like the top of a volcano, that is, a truncated
cone, an artificial hill, 42 meters high, sloping up to
the rim of the “crater”. The slopes are planted with
vegetation. (Thus, in a satellite photo, the site is
difficult to pick out, although from its size, it
shouldn’t be.) The working (shopping) area of the circular
shopping center—or “polifunctional service center,” as
they prefer to call it—is beneath the slope and comprises
15 square km spread over two floors, each a kilometer in
circumference. The entire shopping area encircles an open
space at the “bottom of the crater” (at the level of the
ground floor of shops) that holds tables and play areas
for children. That open space is a circle about 150 meters
in diameter. Inside, arrayed along the two kilometers of
mall are 160 shops, a supermarket, a Holiday Inn, a Warner
multiplex cinema, and about a dozen places to eat. There
is parking for 8,000 cars in the lot surrounding the
complex. If you have ever walked out of a stadium and
forgotten where you parked your car, this is the perfect
place to relive that experience.
The architect was Renzo Piano (b. 1937
in Genoa). Among his many, many credits are the George
Pompidou Center in Paris (1977) (a collaboration with
Richard Rogers), the Music Park auditorium in Rome
(1992), the reconstruction of Potsdamer Platz in Berlin
(2000), and the recent 52-story New York Times Building
in Manhattan. He also planned the ongoing restoration of
the California Academy of Sciences in San Francisco.
The Vulcano Buono forms part of the
large CIS Nola freight village
(seen in the top part of the above image) and is a
retail outlet for that wholesale, storage and
redistribution center.