contact: Jeff Matthews

The Mostra d'Oltremare — the Overseas Fair Grounds

Elderly Neapolitans remember "the Mostra d'oltremare when..."—perhaps when it was first opened on May 9, 1940 by king Victor Emanuel III as a showcase for Italy's imperial designs in Africa; or maybe when they rode the suspension cabin–lift when it still ran from the distant, scenic Posillipo height all the way into the grounds of the Mostra, itself; or maybe when the spectacular outdoor theater, the Arena, was open and you could watch a full-scale production of Aida under the stars.

I have complained in these pages about the general decay that is part and parcel of the whole area in Fuorigrotta where the Mostra is located. I am still complaining, but perhaps there are better times ahead for this gigantic piece of real-estate way out "beyond the grotto," west of Naples proper.

The Arena flegrea, today              

The Mostra Triennale delle Terre Italiane d’Oltremare (Triennial Exhibition of Overseas Italian Territories) was, indeed, grand and ambitious. Plans for construction were approved in April, 1938, and the exposition opened in fewer than two years, located within a broad swath of land stretching for about a mile from Fuorigrotta to Bagnoli, the next town to the west. As noted in another entry, "the Mostra had thousands of Mediterranean pine trees, a zoo, buildings for expositions, and —the crown jewel— the arena flegrea, an outdoor theater, the backdrop of which was a colorful mosaic."  There were 54 separate buildings and 36 separate spaces for the display of flora, architecture and artifacts from Italy's overseas colonies in Africa —250 acres (100 hectares) of arches, domes, minarets, palm trees, and even, among the grand historical exhibits, a lake to hold a full-scale replica of  the Venetian galley flagship at the epic Battle of Lepanto. It was, in the words of Neapolitan archeologist Amedeo Maiuri,

"...A major exhibition dedicated to the cult of Roman civilization, characterized by a dual propagandistic objective: the glorification of the Roman Empire, in close relationship with the foundation of the new Italian Empire, and the epic fascist conquest of overseas territories."*

(The poster image, above left, is by Hugo Giammusso (1908 – 1977), one of the best-known Italian graphic artists of the 20th century. It is a poster from 1940 for the Mostra d'Oltremare (note the Fascist date, XVIII; i.e. year 18 from the Fascist March on Rome, the beginning of the new empire. If you reread the Maiuri quote, directly above, this is what they mean when they say "a picture is worth a thousand words"!)

*(cited in The City of the Colonial Museum: The Forgotten Case of the Mostra d’Oltremare of Naples, by Giovanni Arena , Seconda Università di Napoli, citing the original source: A. Maiuri, ‘Il segno di Roma alla Mostra delle Terre d’Oltremare’, L’illustrazione Italiana22, 1940, 34–38

The grounds had little time to prosper; in June, 1940, scarcely one month after the Mostra opened, Italy was enmeshed in World War II, and the grounds were closed. The Mostra was adjacent to Bagnoli, site of a major steel mill as well as a large military base, and the grounds and buildings of the grand exposition were damaged by aerial bombardment during the war. After the Allies took Naples in September 1943, the Mostra was designated a medical center and became home to the US 21st and 23rd General Hospitals. The medical staff also occupied the nearby Agnano Thermal baths. The construction boom of  the 1950s and 60s was a dual-edged sword; it is true that there was effort to restore much of the artistic nucleus near the main entrance such as the large fountain and the theater. As a matter of fact, through the 1950s, summer productions of Aida were an annual event. On the other hand, there was further decline as land from the much larger original area was given over to needs more urgent than dedicating space to colonies that no longer existed.

within, looking east to the main entrance

Also, the earthquake of 1980 caused massive displacement into the Mostra of persons with nowhere to live but in the container/shanty town set up on the grounds. The eastern end of the grounds, directly in front of Piazzale Tecchio had a brief renaissance in 1990 when that square and adjacent San Paolo stadium were rebuilt for the World Cup soccer matches. You could get onto the grounds, walk around, but there was no doubt that terminal rot had set in.

By that date, the western end of the grounds had for a number of decades gone its own separate way, sprouting small business to accommodate the growing population of Fuorigrotta and Bagnoli. At the far western end, today, there is still a large amusement park, Edenlandia; a closed dog-racing track; and a zoo that animal lovers caused to be closed, so horrible were the conditions. (It has reopened and is much better.)

In 2001, the Mostra came under the tutelage of La Mostra d’Oltremare S.p.A, a corporation formed to rejuvenate the area. The project ties in with the development of the new campus for the University of Naples just up the road at Monte Sant'Angelo. At least the eastern end of the grounds are again used for major fairs and exhibits, such as the recently completed Home Show, a massive exhibit of household items arrayed in two exhibit halls on either side of the main concourse (top photo) leading up to the theater (also in operation). The square, Piazzale Tecchio, in front of the entrance is newly intact after years of  major metropolitana construction to connect the nearby university with the main train lines into and out of Naples. The Arena is back in service and, indeed, has featured a recent production of Aida. Restoration is also underway on the large outdoor swimming pool and the beautiful Fontana esedra, a 100-meter-long, terraced cascade fountain surrounded by a shaded promenade.

In 2005, the Mostra made a big to-do about applying to be placed on a Modern Heritage adjunct to the UNESCO World Heritage list "...that focuses on raising awareness concerning the heritage of architecture, town planning and landscape design of the 19th and 20th centuries." The problem with that is that there was no such list in 2005 and there is still none (although there have been UNESCO conferences about it since 2003). There was a week-long conference in 2005 in Naples about the significance of the Mostra called L’architettura moderna e il Patrimonio Mondiale. Il ruolo dell’Unesco e la Modern Heritage List [Modern Architecture and Global Heritage. The Role of UNESCO and the Modern Heritage List]. There was even a book, really a conference catalog (Electa, Naples, image, right). The conference concluded that besides being a mammoth display of colonialist prowess —if not braggadocio— the Mostra had indeed been one of the grandest examples in Italy of urban renewal, design and architecture. In fairness, it was impressive. Besides the main grounds of the Mostra, itself, the entire area to the  east, virtually all of the town of Fuorigrotta was rebuilt to facilitate passage to the Mostra —new building complexes, new streets, etc.— all that. In any event, the Mostra d'Oltremare is not currently on the World Heritage list nor is it even on the list of tentative sites (those that have applied and are under consideration) and not even on the proposed Modern Heritage list (which, in fact, does now --in 2014--exist).

I'm not sure what this means; that is, it may be that the Mostra is not that big a deal. (In grandiosity, it pales beside the Risanamento, the 30-year reconstruction of Naples at the end of the 19th and beginning of the 20th century. The Mostra was even smaller than other Fascist projects of the 1920s and '30s, for example, draining the Pontine Marshes (between Naples and Rome) and building modern towns in their place. It may have something to do with the fact that the 2005 conference in Naples was not sanctioned by UNESCO (which had its own conference on Modern Heritage that year in Alexandria). The Naples conference was organized by local architects to talk about UNESCO, and maybe that is something that one simply doesn't do. But that sounds petty; after all, UNESCO "...sincerely hopes that other organisations will emerge in the near future, caring for other significant expressions of the diverse architectural heritage of the 20th century. We are always pleased to advise those interested in starting such an organisation." My gut says that it's political, by which I mean "politically correct."  It is not a slight against individual architects who worked under Fascism; they produced Italian Rationalist buildings, an important contribution to 20th-century architecture (see entry on Fascist Architecture). (Indeed, one of the proposals in Italy for the Modern Heritage list is the former Casa del Fascio (the HQ of the Fascist party) in the town of Como, architect, Giuseppe Terragni, built between 1928 and 1936, the heart of the Fascist period. There are many buildings in Italy that would fit that bill, some of them in Naples. There are even many examples of general urban renewal that would pass muster. BUT the problem here is that we are talking about the totality of the Mostra; it was designed to be a mammoth tribute to colonialism. Perhaps that is simply something that one does not praise, no matter how deserving the architecture.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
        added May 2010

The east end of the Mostra d'Oltremare (next to the square, Piazzale Tecchio) is now ASL #1 for Naples. ASL is the abbreviation for "azienda sanitaria locale" (local sanitary station). It will remain that as long as necessary, probably months. It is a giant vaccination center, part of the National Health Service. You don't have to come here to get your shots, but hundreds of thousands of people will. It's slow, careful, and well-organized, but you grow impatient. I am about to grow impatient for the second time. The first jab was a relief after the wait. The humorous young woman who served me was courteous, quick, and flashed a nice smile. I can't wait to go wait in that line some more.

      to portal for architecture & urban planning        to top of this page